In 2025, Smit Branding Private Limited, a Rajkot branding agency, designed, printed and installed a 4 x 3 metre exhibition stall for Arrotile Constrochem, a construction chemicals manufacturer in Morbi. The stall’s six panels presented the company’s track record, clients and four product lines to vendors and dealers, and it stood out among competing brands at the show.
Exhibition Stall Design • Printing
Stall Layout • Panel Design • Counter Design • Printing • On-site Installation
(about the client)
About Arrotile Constrochem
Arrotile Constrochem has been making construction chemicals in Morbi, Gujarat, since 2012. It sells through construction chemical vendors and dealers, not directly to site.
Morbi is the centre of India’s ceramic tile industry, and Arrotile’s range starts where tiles do: adhesive to fix tiles and grout to fill the joints. The catalogue runs to more than 50 products, including a waterproofing admixture and a cement-based polymeric wall putty in fine and rough grades.
(the brief)
The Brief
Arrotile had booked a 4 x 3 metre stall at a 2025 trade exhibition, to meet vendors and dealers who walk the whole hall and compare several manufacturers selling much the same products.
Arrotile already had a navy and yellow identity. Our job was to turn it into a stand that dealers would stop at, understand in under a minute and remember afterwards.
(our approach)
Planning a 4 x 3 Metre Exhibition Stall
Twelve square metres doesn’t leave room for clutter. We gave the stand six printed panels along its walls, a branded counter at the front and a small table with two chairs for dealer conversations. Nothing else.
Each panel does one job. The first is the proof: four numbers in large type. The centre panel carries a client wall and the line “Building a Stronger Tomorrow Together.” The other four panels cover one product each: tile grout, tile adhesive, waterproofing admixture and wall putty, all in the same layout, with the product name at the top, a large pack photo in the middle and four benefits with icons at the bottom.
Dark navy panels alternate with white ones, so the wall doesn’t turn into one block of colour, while Arrotile’s yellow picks out the product names and numbers. The counter carries the logo turned vertically down its side, with arrotile.com on the front.
Click any image to view it full size.
(production)
Printed and Installed by the Same Team
We printed the panels and set up the stall on site. Having one team handle the whole job meant the navy and yellow on the wall matched the approved artwork, and any last-minute changes went to the people who had made the files.
(deliverables)
What We Delivered
- Stall layout for a 4 x 3 metre space
- Six panel designs: brand proof, client wall, tile grout, tile adhesive, waterproofing admixture and wall putty
- Branded counter design
- Printing of all panels and the counter
- On-site installation
(the result)
The Result
Arrotile’s stall stood out among competing construction chemical brands at the exhibition. With the proof panel on one side and the product panels in sequence, dealers could see the full range without asking for a catalogue first.
“Most of the brands around us were selling the same kind of products, but dealers kept stopping at our stall. The panels explained each product before our team had to.”
1. What can you fit in a 4 x 3 metre exhibition stall?
More than most people expect, if every element has a clear job. Arrotile Constrochem's 4 x 3 metre stall held six printed panels, a branded counter and a small table with two chairs for dealer meetings. Keep one message per panel, use large type for key numbers, and leave floor space so visitors can step in.
2. What should a construction chemicals exhibition stall include?
Proof and products, in that order. Start with the numbers dealers trust, such as years in business, projects finished and clients served. Then give each main product its own panel, with a pack photo and three or four benefits. Repeating one layout across the product panels lets visitors compare products quickly.
3. Does Smit Branding print and install exhibition stalls?
Yes. Smit Branding designs, prints and installs exhibition stalls for manufacturers across Gujarat, including Morbi and Rajkot. For Arrotile Constrochem, one team handled the layout, the panel artwork, the printing and the on-site setup. Exhibition branding is one of our core services, alongside logo design, packaging and website work. We have served more than 500 brands since 1975.
Planning a stall for your next exhibition? See our trade show booth design service or talk to our team.
