Smit Branding Private Limited, a branding agency in Rajkot, created the complete brand identity for Bhoomi Agro Hi Tech Pvt. Ltd., a tractor implement maker in Lodhika GIDC, Metoda. The agriculture equipment branding project covered the logo, a farmer mascot, corporate stationery, a web banner and a brand manual that keeps every future piece consistent.
Brand Identity • Agriculture Equipment
Logo Design • Mascot Design • Stationery Design • Brand Manual • Web Banner Design
(about the client)
About Bhoomi Agro Hi Tech
Bhoomi Agro Hi Tech Pvt. Ltd. makes tractor-mounted farm implements at its plant on Kishan Gate, Lodhika GIDC, Metoda, just outside Rajkot. The range includes rotavators, seed drills and disc harrows, grouped under the four jobs a farmer does through a season: soil preparation, sowing and planting, crop care and harvesting.
Its line, “Tools for a Greener Tomorrow”, sums up the promise: machines that help a farmer get more from the same land.
(the challenge)
A Machine Brand Farmers Remember
Bhoomi Agro needed a name farmers would pick out in a dealer’s yard, in a field and on a phone screen, next to implement brands they have known for years.
A logo alone would not do it. The identity had to say a lot with very little text, and look the same on a letterhead, on the hopper of a seed drill and on an office wall. It also needed rules, so that every printer and painter the company hires in future gets it right.
(the logo)
A Seed Sprouting From the Soil
The mark is one green curl that closes into a circle, with a young shoot rising from the top. Seen one way it is a seed opening; seen another, it is a furrow of turned soil. Bhoomi means land, so we kept the whole symbol close to the ground.
We set “Bhoomi Agro” in a bold red, which stands out against green fields and green machines, with “HI TECH Pvt. Ltd.” in deep green underneath.
- Works small: one simple shape that still reads on a visiting card or a pen
- Works reversed: in white on the green rotavator, red seed drill and orange disc harrow
- Works big: as a lit sign on the office wall
Click any image to view it full size.
(the mascot)
A Farmer in a Suit, Holding a Drone
Bhoomi Agro’s mascot is a smiling farmer in a white pagdi and a dark suit, making a victory sign with one hand and holding a drone in the other. The pagdi and moustache place him in the village. The suit and the drone say he runs his farm like a business.
He gives an engineering company a friendly face. We drew him in a bold, simple style so he holds up at visiting-card size and on a full-width banner:
- On the web banner, standing beside the rotavator, seed drill and disc harrow
- On the letterhead, envelope and business card, next to the Hindi line "भूमि है तो भरोसा है!" (where there is land, there is trust)
- On the ID card and notepad, so the team carries him every day
Click any image to view it full size.
(stationery & brand manual)
One Look, From Letterhead to Pen
Every stationery piece shares a deep green header with a curved edge, the Hindi line in white, and a footer band of hand-drawn tiles: suns, seeds, furrows and leaves in mustard, brown and green. The band gives the corporate stationery a rural warmth that a plain colour strip would not. The set covers:
- Letterhead and envelope with the full Lodhika GIDC address
- Business card with the mascot on the front
- Employee ID card with photo, ID number, blood group and mobile
- Notepad, memo pad and a green branded pen
The brand manual ties it together. It sets out how the logo, colours, mascot and tile pattern are used, so the next dealer board, brochure or stall starts from the same rules.
Click any image to view it full size.
(deliverables)
What We Delivered
- Logo design: symbol and wordmark
- Farmer mascot illustration
- Brand manual
- Letterhead and envelope design
- Business card and employee ID card design
- Notepad, memo pad and pen branding
- Website banner design
(the result)
A Brand Ready for Field and Office
Bhoomi Agro now has a full brand system instead of a name and a colour. The logo sits on paper, on signage and on painted steel. The mascot gives buyers a face to remember, and every letter, card and ID badge looks like it came from the same company.
Because the rules are written down in the brand manual, the identity will stay consistent as the company adds dealers, products and exhibitions.
1. What should an agriculture equipment company's logo include?
One simple shape that still reads when it is small, painted on steel or reversed to white on a coloured machine. For Bhoomi Agro we used a single green seed-and-soil curl with a red wordmark, so the logo works on a letterhead and on the hopper of a seed drill alike.
2. Why give a farm machinery brand a mascot?
A mascot gives buyers a face to remember when many machines look alike. Bhoomi Agro's farmer in a white pagdi and a suit, holding a drone, stands for village roots and modern farming at once, and he appears on the banner, the business card, the notepad and staff ID cards.
3. What is a brand manual, and does a small manufacturer need one?
A brand manual is a short guide to how the logo, colours, fonts and graphics are used. A manufacturer works with many printers, painters and fabricators, so written rules stop the brand from drifting and save the cost of fixing mistakes on every new job.
4. Can Smit Branding design brand material in Hindi and Gujarati?
Yes. Bhoomi Agro's stationery carries the Hindi line "भूमि है तो भरोसा है!" next to English text, and we design in Gujarati, Hindi and English for clients across Gujarat.
5. What belongs in a corporate stationery set?
At the least, a letterhead, an envelope and a business card. Bhoomi Agro's set goes further, with employee ID cards, a notepad, a memo pad and a branded pen, all sharing one green header, one tile-pattern footer and the farmer mascot.
6. Does Smit Branding work with manufacturers in Rajkot's GIDC estates?
Yes. Bhoomi Agro is in Lodhika GIDC, Metoda, and our Rajkot team handled its logo, mascot, stationery, web banner and brand manual. We have worked with manufacturers across Gujarat since 1975.
Building a brand for your machines or factory? See our logo and graphic design work in Rajkot, our custom branded diaries or talk to our team.
