Smit Branding Private Limited designed the brochure and product labels for Centroiid Meditech Pvt. Ltd., a Rajkot manufacturer of vacuum and non-vacuum blood collection tubes. The labels cover the Cenvac tube range, and the brochure sets out the company and its full product range in specification tables for 13 vacuum and 12 non-vacuum tube types.
Brochure Design • Label Design
Bi-fold Brochure • Specification Tables • Product Labels
(about the client)
About Centroiid Meditech
Centroiid Meditech Pvt. Ltd. is a Rajkot-based manufacturer of medical pre-analytical products, the items used to collect and hold a blood sample before it reaches the lab analyser. Its range sells under two brand names: Cenvac blood collection tubes and Centube pre-analytical products.
The catalogue covers every common tube type a lab uses: plain, clot activator, gel, ESR, K2 and K3 EDTA, sodium citrate at 3.2% and 3.8%, lithium and sodium heparin, fluoride oxalate, ACD and trace element tubes, in packs of 100 and 1,000.
(the brief)
The Brief
Blood collection tubes are bought by people who check details: lab managers, hospital purchase teams and medical distributors.
They want the additive, draw volume, tube size and pack quantity, and they want it fast. Centroiid needed a brochure that put that information in front of buyers clearly, and labels that let a phlebotomist pick the right tube at a glance, both carrying the blue and green of its logo.
(our approach)
Brochure Design: Specs First
We designed a bi-fold brochure that works as a quick handout for buyers and distributors. One side carries the company story: About Us, Mission, Vision, Why Choose Us and Centroiid’s commitment, ending on the line “Science Today for a Healthier Tomorrow.”
The other side does the selling. Two full specification tables list 13 vacuum and 12 non-vacuum tube types, with the cap colour, additive, draw volume, tube size and pack quantity for each. For a distributor, that one page answers most of the questions they would otherwise phone about.
Blue and green bands from the logo frame the pages, and the front cover lines up the tubes by cap colour, with the phone numbers and website along the bottom.
Click the image to view it full size.
(label design)
Labels for the Cenvac Range
In blood collection, cap colour tells the user which additive is inside. Our labels repeat that code: each Cenvac label carries a colour band matching the cap, with the tube type printed in it, then the additive in plain words, the draw volume, and the sterility and IVD markings.
We designed labels for the SST tube with clot activator and gel, the plain tube, the K2 EDTA tube, the 3.2% sodium citrate tube, the lithium heparin tube and the 3.8% sodium citrate ESR tube. Only the colour and the text change from label to label, so a phlebotomist reads the band and a lab technician reads the additive line.
(deliverables)
What We Delivered
- Bi-fold brochure with company profile, mission, vision and commitment
- Vacuum and non-vacuum specification tables covering 25 tube variants
- Cenvac product labels, colour-coded by tube type
- One label layout for the SST, plain, EDTA, sodium citrate, heparin and ESR tubes
(the result)
The Result
Centroiid Meditech now has one consistent look across its brochure and its tube labels. Each tube type carries the same colour on the cap, the label band and the specification table, and buyers get the full range in tables they can compare instead of paragraphs they have to search through.
(client words)
In the Client's Words
“Our buyers check every detail before they place an order. The new brochure puts all our tube specifications in one place, and the labels make each tube easy to pick out on a busy collection counter.”
Mr. Rishwin
Centroiid Meditech Pvt. Ltd.
1. What should a medical device product brochure include?
Clear specifications first. Buyers of medical consumables compare reference numbers, materials, sizes and pack quantities, so put these in tables, not paragraphs. Add a short company profile, mission and quality commitments, and contact details on the cover. Centroiid Meditech's brochure lists 25 tube variants in two tables on a single page.
2. What information goes on a blood collection tube label?
Most labels show the tube type, the additive, the draw volume and the sterility and IVD markings, along with the lot number and expiry date. Many also repeat the cap colour in a band, so the tube can be identified even with the cap off. Check the exact requirements for your market with a regulatory consultant before finalising artwork.
3. Why are blood collection tubes colour-coded?
Each colour signals the additive inside, such as purple for EDTA, light blue for sodium citrate and green for heparin. Phlebotomists rely on it to pick the right tube and fill tubes in the correct order. A label band that matches the cap, like on Centroiid's Cenvac labels, reinforces the code.
4. How long does it take to design a medical brochure and product labels?
It depends on how many products and pages are involved, and how quickly the technical data is approved. Specification tables need careful checking, so allow time for at least one review by the client's quality or technical team. Having the product list, reference numbers and certifications ready at the start saves the most time.
5. Does Smit Branding print brochures and labels as well as design them?
Yes. Smit Branding offers in-house printing alongside design, so brochures, catalogues and labels can be designed and printed by one team. For Centroiid Meditech, our scope was brochure and label design. We have worked with more than 500 brands since 1975, including manufacturers across Gujarat.
6. Does Smit Branding design for medical device manufacturers in Rajkot?
Yes. Smit Branding works with manufacturers in Rajkot and across Gujarat on brochures, catalogues, product labels and packaging. For Centroiid Meditech, a Rajkot blood collection tube manufacturer, we designed the bi-fold brochure and the Cenvac label range, working from the client's own technical data and keeping one layout across every product.
Need a brochure or product labels your buyers can read at a glance? See our printing services or talk to our team.
