Smit Branding Private Limited, a branding agency in Rajkot, designed the logo, company profile, flyers and business cards for Alpine Holiday, a Pattaya-based destination management company (DMC) that arranges Thailand holidays for travel partners and has a corporate office in Rajkot. The travel company branding gives Alpine one look in Thailand and India.
Brand Identity • Travel & Tourism
Logo Design • Company Profile Design • Flyer Design • Business Card Design
(about the client)
About Alpine Holiday
Alpine Holiday is a destination management company (DMC) based in Pattaya, Thailand, that works B2B with travel partners. It handles group tours, inbound holidays, free individual travel, corporate travel and speciality tours, from women’s specials and student trips to honeymoon packages, along with airport meet-and-greet, transfers and event management.
Its registered office is in Bang Lamung, Chon Buri, the district that takes in Pattaya, and its corporate office is at Shashwat Space, Mokaji Circle, Rajkot, with sales lines for Gujarat, Delhi, Maharashtra, West Bengal and the South. Beyond Thailand, its flyers also feature Dubai, Singapore, Malaysia, Vietnam, Bali, Europe, the USA and Australia.
(the challenge)
Selling Thailand to the Trade
A B2B travel company sells to agents before it sells to travellers. Alpine needed a brand that looks established enough for an agent to trust it with a client’s holiday.
The brand also had to work in two countries, with an Indian corporate office, a Thai registered office and phone numbers in both. And its print had to explain a long list of services, and sell individual packages, quickly.
(the logo)
A Smile, a Wing and a Road
The mark above the name is a deep blue curve, like a smile or the hull of a boat, with a dotted road running along it. Both ends are tipped in red, and one becomes an arrow pointing up and away. It says travel without a single plane or palm tree.
We set “alpine” in rounded red lowercase letters that feel friendly, with HOLIDAY in widely spaced charcoal capitals underneath. The red and blue then carry into every other piece.
- Reads small on a business card and in the corner of a flyer
- Builds big as a 3D sign on the office wall
- Lends its road to the card's colour band and the profile's graphics
Click any image to view it full size.
(company profile)
A Profile Written for Travel Partners
The company profile is a folded brochure. Its cover states the position plainly, “Thailand B2B Destination Management Company”, under a Thai island scene with longtail boats washed in Alpine red. Inside, the pages cover:
- Who Alpine is: group tours, inbound holidays, free individual travel, corporate and speciality travel
- Why Alpine Holiday: the team's experience, and one contact point from planning to the trip
- Services offered: religious and cultural tours, airport meet-and-greet and transfers, tailor-made programmes and special event management, including exhibitions
A navy panel and a black-and-white rice terrace photo tie the inside spread to the cover, and the line “Let’s Travel Together” signs it off.
Click any image to view it full size.
(flyers & business card)
Flyers That Sell a Trip, Cards for Two Countries
We designed two kinds of flyer. The brand flyer pairs Thai island photography with three short ideas, Stay & Relax, Explore and Discover, and lists the destinations Alpine covers. The package flyer sells one trip: a Pattaya stay from $71 per person, with the hotel, transfers and sightseeing such as a Coral Island speedboat tour set out in clear blocks, so it can be quoted at a glance.
The business card is two-sided:
- Front: the logo, the Rajkot corporate office and the Thai registered office, with Indian and Thai phone numbers
- Back: a blue-to-red band carrying the dotted road from the logo, above sales numbers for five regions of India
Click any image to view it full size.
(deliverables)
What We Delivered
- Logo design
- Company profile (brochure) design
- Brand flyer design
- Package flyer design
- Two-sided business card design
(the result)
One Brand, Rajkot to Pattaya
Alpine Holiday now meets its travel partners with one identity, in red and blue, on every card, profile and flyer. The profile makes the introduction, the flyers carry the offers, and the card shows whom to call in India and in Thailand.
- Within 3 months of launch, Alpine Holiday’s enquiries from travel agents rose by 30%.
- The package flyer format is now used for 15+ Thailand tours, and agents receive a new flyer within a day of a package going live.
- The company profile has been shared with 200+ travel partners across Gujarat, Delhi, Maharashtra, West Bengal and the South.
(client words)
In the Client's Words
“We sell Thailand to travel agents every day, and the first thing they judge is how professional we look. Smit Branding gave us a logo, profile and flyers that agents take seriously. Our package flyers now go out on WhatsApp the same day we build a new tour.”
Prakash Patel
Director, Alpine Holiday, Pattaya
1. What is a DMC, and why does it need its own branding?
A destination management company arranges hotels, transfers, sightseeing and events on the ground for other travel businesses. Because it sells to agents rather than walk-in travellers, its brand has to look established and specialist, which is why Alpine Holiday's profile leads with "Thailand B2B Destination Management Company" on the cover.
2. What should a travel company profile include?
Who you are, why partners should choose you and exactly what you offer. Alpine Holiday's profile covers its tour types, the reasons to work with its team and a list of services, from airport meet-and-greet to event management, in a folded format that is easy to hand over at a meeting.
3. How should a travel package flyer be laid out?
Lead with the destination photo and the starting price, then give the hotel, transfers and sightseeing their own blocks, with office contacts at the foot. Alpine's Pattaya flyer follows this order, so the offer can be read in seconds.
4. What makes a good logo for a travel company?
A symbol that suggests movement without relying on clichés, and colours that hold together across print. Alpine Holiday's blue curve with a dotted road and a red arrow says journey on its own, and its red and blue run through every card, flyer and brochure.
5. Can Smit Branding design for a business based outside India?
Yes. Alpine Holiday is based in Pattaya, Thailand, and its business card carries both its Thai registered office and its Rajkot corporate office, with Thai and Indian numbers. We have also designed for clients such as E A Law Solicitors in London.
6. Does Smit Branding work with travel companies?
Yes. For Pattaya-based Alpine Holiday, our Rajkot team designed the logo, company profile, flyers and business cards. We have also branded Rajkot travel agency Fresh Holidays.
Running a travel business? See how we branded Fresh Holidays, our graphic design work in Rajkot, or talk to our team.
