Smit Branding Private Limited, a branding agency in Rajkot, India, designed the logo, business cards, grand opening invitation and street banner for D’STYLE Salon, an all-gender hair and beauty salon in Edison, New Jersey, USA. The salon branding gave a new business one black-and-gold look from its first announcement to its front desk.
Brand Identity • Launch Branding • Beauty & Salon
Logo Design • Business Card Design • Invitation Card Design • Grand Opening Banner Design
(about the client)
About D'STYLE Salon
D’STYLE Salon is an all-gender salon on Talmadge Road in Edison, New Jersey, offering hair care, threading, waxing and facials. Its line says it plainly: beauty has no boundaries.
The salon came to us before opening its doors. It needed a name people would remember, a look that felt premium but welcoming to everyone, and a full set of launch material ready for the grand opening, all designed from Rajkot for a US audience.
(the logo)
A D With a Flourish
The symbol is a white D drawn with a calligraphic swash at the top, like a curl of hair, and a small apostrophe beside it for D’. Around it runs an orange-red circle that ends in an upward arrow, a nod to the fresh look a client walks out with.
“D’STYLE Salon” is set in a bold italic serif in white, with “All Gender Salon” in gold underneath. Black, gold and that single flash of orange became the palette for everything else.
- "All Gender Salon" built into the logo, so the welcome is part of the name
- Black and gold for a premium feel, with orange to keep it lively
- Made to glow as a lit sign on the salon's dark feature wall
Click any image to view it full size.
(grand opening)
An Opening Worth Stopping For
A new salon has one chance to make an entrance. We designed the launch material in black with flowing gold waves and botanical gold line art, so it reads as an event rather than an advert:
- Street banner: a large Grand Opening headline in thin gold lettering, with the date, address, phone number and website set clearly underneath for passing traffic
- Invitation card: "We cordially invite you" in gold script, a short welcome naming hair care, threading, waxing and facials, and the event date and time
- Gift voucher: a matching card offering 50% off, so guests had a reason to book again
Click any image to view it full size.
(business card)
A Card for the Front Desk
The business card carries the same gold wave as the opening material, so a client who picked up an invitation recognises the card at the counter. The front shows the logo and “All Gender Salon”. The back lists the four services, Hair, Threading, Waxing and Facial, with the Edison address, phone number and website in gold.
Click any image to view it full size.
(deliverables)
What We Delivered
- Logo design
- Business card design
- Grand opening invitation card design
- Grand opening street banner design
(the result)
Open for Business, On Brand
D’STYLE Salon opened its doors with a complete identity rather than a logo on its own. The street banner announced the opening, the invitation brought guests in, and the business card and voucher went home with them, all in the same black, gold and orange.
The logo now leads the salon’s look, from the lit sign on the feature wall to every card at the front desk.
1. What should a salon logo say?
Who the salon is for and how it will make clients feel. D'STYLE Salon's logo puts "All Gender Salon" right under the name, and its swashed D and upward arrow suggest style and a fresh look, in black, gold and orange that feel premium.
2. What material does a new salon need for its grand opening?
Something to announce it, something to invite people, and something that brings them back. For D'STYLE we designed a street banner, an invitation card and a 50% gift voucher, plus business cards for the front desk, all in one look.
3. Can an agency in India design branding for a business in the USA?
Yes. We designed D'STYLE Salon's logo and launch material from Rajkot for its salon in Edison, New Jersey, working to US formats and addresses. We have also worked for clients such as E A Law Solicitors in London and Alpine Holiday in Thailand.
4. Why use black and gold for a salon brand?
Black and gold read as premium without feeling cold. D'STYLE adds a single orange accent in the logo to keep the brand lively and welcoming, which suits a salon open to everyone.
5. Should a salon's business card list its services?
Yes, briefly. D'STYLE's card lists Hair, Threading, Waxing and Facial on the back, so anyone who picks one up knows what to book without visiting the website first.
6. How do I start a branding project with Smit Branding?
Share your requirement through our contact page or at hi@smitbranding.com. We work with businesses in India and abroad, and we'll send a clear scope and quote before any work begins.
Opening a new business? See how we branded Alpine Holiday in Thailand, our graphic design work, or talk to our team.
