Smit Branding Private Limited, a Rajkot branding agency, designed the store signage, street pole signs, a product billboard and a CGI video for Ecoearth Refilling Station, a Rajkot store where customers refill cleaning and housekeeping products instead of buying new bottles. The billboard and signage design speaks to shoppers in Gujarati and English.
Outdoor Advertising • Signage • Video Production
Signage Design • Billboard Design • CGI Video
(about the client)
About Ecoearth
Ecoearth Refilling Station sells Sindhu Super Cleen cleaning and housekeeping products by refill: customers bring a bottle back and fill it again, instead of throwing it away.
The range covers hand wash, liquid detergent, toilet cleaner, dish wash, bathroom cleaner, fabric softener, floor cleaner and glass cleaner. Refilling is still a new habit for most households, so the store needed outdoor media that explains the idea quickly and shows people exactly what they can refill.
(signage)
Signs That Say Refill, in Gujarati
Inside the store, the Ecoearth name goes up as a 3D wall sign in green and dark brown, with the leaf rising from the O. Outside, we designed lit pole signs for the street, led by a Gujarati message that asks people to save the environment together and refill their cleaning products.
- Gujarati first, so the message lands with local families at a glance
- A big green double arrow with a leaf, pointing the way to the store
- Call Now: 77780 44227 in large type, with all eight products listed below
- Sindhu Super Cleen and Ecoearth logos side by side, with the line "Clean Greener House, A Cooler Tomorrow"
Click any image to view it full size.
(billboard)
Every Product, One Glance
A billboard gets a few seconds of attention, so this one does a single job: show what you can refill. The eight product names run across the top in green, and below them seven real Sindhu Super Cleen cans stand in a row on a wooden shelf, so drivers see the actual packs they will find inside.
A dark green band at the foot reads “Cleaning & Housekeeping Products”, with three promises: Trusted Quality, Safer Homes and Cleaner Tomorrow.
Click any image to view it full size.
(cgi video)
Refilling, in 41 Seconds
Some ideas are easier to show than to explain. We produced a 41-second CGI animation, built as a vertical short for Instagram Reels and YouTube Shorts, that presents Ecoearth as a store for sustainable, responsible shopping.
Because it is computer-generated, the video needed no film shoot, and the same 3D look can be reused for future product launches and posts.
(deliverables)
What We Delivered
- In-store 3D wall signage design
- Street pole signage design in Gujarati
- Product billboard design
- 41-second CGI video for social media
(the result)
A New Habit, Made Visible
Ecoearth now reaches people on the street, at the store and on their phones with the same green look and the same message: bring your bottle back and refill it.
The pole signs explain the idea in Gujarati, the billboard shows every product that can be refilled, and the CGI video carries the story onto social media.
1. What makes a billboard work for a retail store?
One clear message that can be read in a few seconds, real product images and an easy next step. Ecoearth's billboard lists its eight refillable products, shows the actual cans on a shelf and closes with a single line about what the store sells.
2. Should outdoor signage in Gujarat be in Gujarati?
For a local audience, usually yes. Ecoearth's pole signs lead with a Gujarati message about refilling to save the environment, then switch to English for product names and the phone number, so they work for every passer-by.
3. What is a CGI video, and why use one for a small business?
A CGI video is a computer-generated animation, so it needs no film shoot, actors or location. For Ecoearth we made a 41-second vertical video for Reels and Shorts that explains the refill idea in a way a photo cannot.
4. Can the same design be used across signs, billboards and social media?
Yes, and it should be. Ecoearth's wall sign, pole signs, billboard and video all use the same greens, leaves and logos, so a shopper who sees the video recognises the store on the street.
5. Does Smit Branding make CGI and 3D videos?
Yes. Alongside print and outdoor design, we produce CGI, motion graphics and 3D product videos for brands, sized for Instagram, YouTube and digital screens.
6. Does Smit Branding design billboards and signage in Rajkot?
Yes. Ecoearth Refilling Station is a Rajkot store, and we design and print signage, hoardings and billboards for businesses across Gujarat from our Rajkot office.
Planning outdoor media or a product video? See how we branded Arth Organics, our graphic design work in Rajkot, or talk to our team.
