Smit Branding Private Limited, a branding agency in Rajkot, designed the logo, business cards, roll-up standee, catalogue and rough pads for Hakimi Equipments, a Rajkot company that designs commercial kitchens and supplies kitchen equipment to hotels and restaurants. Within 3 months of the new catalogue, Hakimi’s enquiries rose by 35%.
Brand Identity • Print Design • Hospitality Equipment
Logo Design • Business Card Design • Standee Design • Catalogue Design • Rough Pad Design
(about the client)
About Hakimi Equipments
Hakimi Equipments, with the line “Complete Hotel Solution”, sets up kitchens for hotels, restaurants and food businesses from its unit in Radhana Industrial Zone on the Jamnagar Highway, Rajkot.
Its work runs from complete kitchen designing and commercial kitchen equipment to customised stainless-steel fabrication, food service equipment, and table and glassware accessories. It plans, designs, installs and supports each kitchen, so a hotel owner can deal with one supplier from layout to first service.
(logo & business cards)
A Name Signed Over a Pan
“Hakimi” is written in a fast, confident script, like a chef’s signature, and underlined by a red stroke shaped like a frying pan with its handle. “Complete Hotel Solution” sits below in small italic type. The script feels personal; the pan says kitchen in a single mark.
We paired it with black and red, which suit a trade built on steel, heat and fast service. The business card is solid black with red edges, a thin line drawing of kitchen equipment as a pattern, and on the back the five services, a QR code and the full address.
- Reads in white on black cards, panels and the catalogue
- Reads in black on a white rough pad
- Works as a lit sign on a showroom reception counter
Click any image to view it full size.
(catalogue & standee)
Starting With the Buyer's Question
Hotel owners don’t search for “fabrication”. They ask who can set up their kitchen. So the catalogue and the standee both open with the question a buyer is already asking: “Looking for Professional Food & Beverages Solution?”
- Catalogue, left page: a collage of stainless-steel kitchens, the question in red, and four steps: Plan, Design, Install, Support
- Catalogue, right page: a full commercial kitchen under the line "Innovative Kitchen Solutions for a Better Tomorrow", with four service icons in a red wave
- Roll-up standee: a businessman beside a giant red question mark, the same question, a bold "Call Now" bar and a QR code to scan
Click any image to view it full size.
(rough pads)
On Every Site Visit
Kitchen planning starts with a sketch on a client’s table, so the brand needed to be on the pad. We designed a set of custom rough pads in the same black and red: a clean white writing pad with the logo, email and phone, and a black cover that lists all five services between red bands of equipment line art.
A matching back cover carries the full Hakimi Equipments address, so every page torn off still leads back to the company.
Click any image to view it full size.
(deliverables)
What We Delivered
- Logo design
- Business card design
- Roll-up standee design
- Catalogue design
- Rough pad design
(the result)
35% More Enquiries in 3 Months
Hakimi Equipments now looks the same on a client’s table, in a showroom and at a trade event: the pan-stroke logo, black and red, and the same five services every time.
- Within 3 months of the new catalogue, Hakimi’s enquiries from hotels and restaurants rose by 35%.
- The roll-up standee generated 80+ leads across 2 hospitality expos.
- 1,000+ rough pads are now in use on client sites and in the sales team’s daily work.
(client words)
In the Client's Words
“Hotel owners used to ask us for a brochure before they would even take a meeting. Now we hand over the catalogue and our card, and the conversation starts with the kitchen, not with who we are. The standee brings people to us at every hospitality event.”
Mustafa Vaid
Hakimi Equipments, Rajkot
1. What should a commercial kitchen equipment catalogue include?
Real kitchen photography, the full range of services and a clear way to get in touch. Hakimi's catalogue pairs stainless-steel kitchen photos with its Plan, Design, Install, Support steps, four service icons, and its phone, website, email and a QR code.
2. Why open a standee with a question?
A question stops people walking past. Hakimi's standee asks "Looking for Professional Food & Beverages Solution?" next to a giant red question mark, then answers with a phone number and a QR code, so the next step is obvious.
3. What makes a good logo for a kitchen equipment company?
One clear idea that ties the name to the trade. Hakimi's script name sits over a red stroke shaped like a frying pan, so the logo says kitchen without a long tagline, and it reads in white on black or black on white.
4. Are rough pads worth printing for a B2B company?
Yes, if your team sketches or quotes on paper. Hakimi's rough pads carry the logo, phone and email on every sheet, so each layout or estimate left with a client keeps the company's details in view.
5. Can Smit Branding print the catalogue, cards and standee too?
Yes. We design and print in-house in Rajkot, including rough pads, catalogues, business cards and roll-up standees, so colours and sizes match across the full set.
6. Does Smit Branding work with manufacturers on the Jamnagar Highway and in Rajkot's industrial areas?
Yes. Hakimi Equipments is in Radhana Industrial Zone on the Jamnagar Highway, and we have branded manufacturers across Rajkot and Gujarat, including Bhoomi Agro Hi Tech in Lodhika GIDC.
Need a catalogue or print set for your business? See our custom rough pads, how we branded Bhoomi Agro, or talk to our team.
