Smit Branding Private Limited, a branding agency in Rajkot, India, designed the logo, business cards, stationery and exhibition stall for Hibond Group Ltd, a UK-based manufacturer and exporter of forgings, cast iron and investment castings. At its first trade fair with the new stall, Hibond met 150+ buyers from 12 countries.
Brand Identity • Exhibition Branding • Manufacturing & Export
Logo Design • Business Card Design • Stationery Design • Exhibition Stall Design
(about the client)
About Hibond Group
Hibond Group Ltd is a manufacturer and exporter registered on High Street, Pinner, Harrow, in the United Kingdom, with links to India shown alongside the British flag on its stall.
Its core is metal: forgings, cast iron (C.I.) castings, investment castings, brass components and bi-metal bearings and bushes, for railway, oil and gas, marine, highway, automotive, earthmoving, medical and agriculture industries. It also trades agriculture equipment parts, garments, imitation jewellery and cotton, jute and non-woven bags.
(the logo)
An H Held Together
The mark is a bold red H inside a thin black circle. Instead of a straight crossbar, a black swoosh sweeps through the two red pillars, binding them together, a quiet reference to the “bond” in Hibond and to parts that are forged and joined.
Below the symbol, “HIBOND GROUP LTD.” sits in solid black capitals, “United Kingdom” is spread wide underneath, and “Manufacturer & Exporter” tells buyers what the company does. We kept the logo to red, black and white so it prints cleanly on paper, mugs, pens and stall panels alike.
Click any image to view it full size.
(business card & stationery)
British, Clean and Simple
For a UK company dealing with overseas buyers, the stationery had to feel restrained and corporate. We kept it white, with the boxed logo in the top corner and a single thin red rule along the foot that carries the Pinner address, UK phone number, email and website, with a small Union Jack to mark where the company is based.
- Letterhead with the logo above and the red contact rule below
- DL and window envelopes in the same layout
- Business card with the director's name, a red divider and icon-led contact details
- Compliment slip, branded mug and pen for the office and meetings
Click any image to view it full size.
(exhibition stall)
Many Product Lines, One Stall
Hibond sells everything from forged engine parts to cotton tote bags, so the stall had to show a wide range without becoming cluttered. We split it into clear zones, each with its own heading, under a white fascia carrying the logo on both open sides:
- Brand wall: UK and Indian flags, the logo, the website, and a molten-metal photo under the Forging | C.I. Casting | Investment Casting band
- Engineering panel: bi-metal bearings and bushes, the core processes in a red band, and nine icons for the industries served
- Agriculture equipment panel: a photo grid of irrigation, solar, tractor and diesel engine parts
- Garment and jewellery panel: clothing, imitation jewellery and jute, cotton and kraft paper bags
- Branded counter at the front for meetings
Click any image to view it full size.
(deliverables)
What We Delivered
- Logo design
- Business card design
- Stationery design: letterhead, envelopes, compliment slip, mug and pen
- Exhibition stall design
(the result)
150+ Buyers, 12 Countries
Hibond Group now presents one identity, from a letter posted in Harrow to a stall at an international trade fair, and the stall’s zoned layout let one booth carry very different product lines without confusing visitors.
- At its first trade fair with the new stall, Hibond Group met 150+ buyers across 12 countries.
- The stall’s zoned layout brought in 60+ enquiries for forgings and castings, and 25+ for agriculture and garment products.
- Within 6 months, Hibond converted 8 stall enquiries into export orders.
(client words)
In the Client's Words
“We sell everything from forged engine parts to cotton bags, and buyers used to be confused about what we really are. Smit Branding gave us a logo and a stall that make it clear in one look: a UK manufacturer and exporter. Our letters and cards now look like they come from the same company that buyers met at the fair.”
Narendra Patel
Director, Hibond Group Ltd, United Kingdom
1. What should a manufacturer and exporter's logo communicate?
Strength, reliability and where the company is based. Hibond's red H, held together by a black swoosh inside a circle, suggests parts that are joined and built to last, while "United Kingdom" and "Manufacturer & Exporter" under the name tell buyers exactly who they are dealing with.
2. How do you design an exhibition stall for a company with many product lines?
Give each line its own zone and heading. Hibond's stall has a brand wall, an engineering panel with industries served, an agriculture equipment panel and a garments and jewellery panel, so visitors can walk to what interests them.
3. What should UK business stationery look like?
Clean and restrained. Hibond's letterhead, envelopes and cards are mostly white, with the logo in one corner and a single red rule carrying the address, phone, email and website.
4. Can an agency in India design for a UK company?
Yes. We designed Hibond Group's logo, stationery and stall from Rajkot for its office in Pinner, Harrow, and we have also worked for E A Law Solicitors in London and D'STYLE Salon in New Jersey, USA.
5. Why show industry icons on an engineering stall?
They answer "do you work in my sector?" in seconds. Hibond's panel shows nine icons, including railway, oil and gas, marine, automotive, mining, medical and agriculture, beside its forging and casting processes.
6. Does Smit Branding work with forging and casting companies?
Yes. Alongside Hibond Group, we have branded metal and engineering businesses such as Metalic Technoforge in Veraval and Invent Cast in Lodhika.
Exporting or exhibiting soon? See our trade show booth design service, how we branded Metalic Technoforge, or talk to our team.
