Smit Branding Private Limited, a branding agency in Rajkot, designed an employee handbook, a vision card, two hoardings and a lobby standee for Metalic Technoforge Limited (MTF), a forging company in Padavala, Rajkot. Together they share MTF’s vision, values and growth goal with every employee, and present the company clearly to buyers and visitors.
Industrial Branding • Forging & Manufacturing
Employee Handbook • Vision Card • Road Hoarding • Standee Design
(about the client)
About Metalic Technoforge
Metalic Technoforge Limited forges and machines steel parts such as shafts and gears at its unit on Padavala Road, Rajkot. Its brand line says it simply: From Forge To Finish.
MTF has set its team a clear internal target, ₹300 crore in revenue by 2029-30, which it calls its B.H.A.G. (Big Hairy Audacious Goal) and sums up in Hindi as “30 में 300”. Behind it sit a core purpose and five core values: Continuous Improvement, Team Work (Talent with Technology), Responsibility Towards Stakeholders, Openness and Commitment to Excellence.
Written in a management file, values and targets do very little. MTF wanted its people to live with them every day: in a new employee’s hands, in a shirt pocket and around the workplace.
(employee handbook)
A Handbook People Will Open
The Employee Policy Hand Book is a white hardbound book with the MTF logo at the top and the company name on a navy band at the foot. On the cover, a line drawing of hands fitting puzzle pieces together says what the book is about before anyone reads a word.
Inside, the first spread opens with “Our People” and the line “Stronger Together For A Brighter Tomorrow”, then a clean contents page.
- Ten chapters: Introduction, Our Values, Code of Conduct, Work Culture, Leave Policy, Employee Benefits, Health & Safety, Growth & Development, Disciplinary Policy and A Stronger Tomorrow
- Plenty of white space and short sections, so policy reads as guidance rather than a rulebook
- Running footer with the company name and page numbers on every page
Click any image to view it full size.
Click any image to view it full size.
(vision card)
Values That Fit in a Pocket
The Vision Card folds out into a strip of panels and closes to pocket size. Its cover shows a forging press at work inside a circle, under the MTF logo and the company name.
Each value gets its own panel with a red line icon and a short paragraph, and every panel ends on the same navy strip: From Forge To Finish.. We Shape Perfection.
- Core Purpose and Core Values: one panel per value, five in all
- B.H.A.G. panel: ₹300 Cr by 2029-30, drawn as a rising bar chart spelling VISION
- Back panel: MTF's forged parts, unit address, email, website and phone number
(road signage)
Signage for Two Audiences
We designed two hoardings for two different audiences. The first introduces the company to buyers and visitors: the MTF logo, “Metalic Technoforge Limited”, From Forge To Finish, and five round photos that follow a part through forging, heating, machining and gear cutting to the finished shafts and gears. The address and a large phone number sit along the bottom.
The second is written for MTF’s own team. A figure with a telescope looks across a rising path to a flag, beside the B.H.A.G., the Core Vision and all five Core Values, so employees see where the company is heading every day.
The same artwork became a roll-up standee for the office lobby, with “30 में 300” set inside a target.
- Hoarding for buyers and visitors: capability, from forge to finished part, with contact details
- Hoarding for the team: B.H.A.G., Core Vision and Core Values
- Lobby standee: 30 में 300 and the ₹300 Cr target
Click any image to view it full size.
(deliverables)
What We Delivered
- Employee policy handbook design
- Vision card design (fold-out, pocket size)
- Two road hoarding designs
- Roll-up standee design
(the result)
One Message, Everywhere
MTF’s goal and values now reach its people the same way wherever they meet them: in the handbook on their first day, on the vision card in their pocket, on the standee in the lobby and on the team hoarding. Buyers and visitors, meanwhile, see a clear statement of what MTF makes.
- The vision card was handed to all 250+ employees at the annual meet.
- The handbook is now part of every new joiner’s first day, with 80+ copies issued in 6 months.
- 2 hoardings on Padavala Road: one introducing MTF to buyers and visitors, one keeping the goal in front of the team.
(client words)
In the Client's Words
“We wanted every person at MTF to know where we are going. Now our 300 crore goal is in every pocket, in our lobby and on the road outside our plant.”
Mr. Keyur
Director, Metalic Technoforge Limited, Rajkot
(earlier work)
Earlier Work for MTF
Before this project, we designed policy pillars, unit banners, bus and vehicle graphics, hiring stickers, a letterhead and rickshaw banners for Metalic Technoforge.
1. What should an employee handbook for a manufacturing company include?
Company values, a code of conduct, work culture, leave and benefits, health and safety, growth and a disciplinary policy. Metalic Technoforge's handbook covers these in ten short chapters, opening with the line "Stronger Together For A Brighter Tomorrow".
2. What is a vision card?
A small folding card that carries a company's purpose, values and long-term goal, so every employee can keep it in a pocket or on a desk. MTF's card fits its core purpose, five core values and its internal B.H.A.G. into one pocket-size card.
3. Why design separate hoardings for customers and employees?
Buyers need to know what a company makes and how to reach it; employees need to know where the company is heading. MTF's first hoarding shows its forging-to-finish capability and contact details, while the second keeps its vision and values in front of the team.
4. How do you keep a handbook, card and hoardings consistent?
We used one system throughout: the MTF logo with "Enduring Strength...", navy and red on light blue-white, the same icons for each value and the line "From Forge To Finish.. We Shape Perfection".
5. Can Smit Branding print handbooks, cards and hoardings as well?
Yes. Smit Branding designs and prints in-house in Rajkot, so artwork, sizes and colours are checked together and the printed pieces match the approved design.
6. Do you work with forging and engineering companies?
Yes. Alongside Metalic Technoforge we have branded industrial companies such as Invent Cast in Lodhika and Jupiter Roll Forming, and designed stall panels for Raj Electric Works.
Building an industrial brand? See how we branded Invent Cast and Jupiter Roll Forming, or talk to our team.
