BIS Walkathon 2024 was a city-wide awareness campaign organized by the Bureau of Indian Standards.
We supported the event with impactful design and high-quality printing materials that promoted the message of quality, safety, and standardization. The visuals were designed to energize the participants and boost engagement throughout the walkathon route.
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(what we delivered)
What We Created for BIS Walkathon 2024
For BIS Walkathon 2024, a city-wide awareness campaign in Rajkot organised by the Bureau of Indian Standards, our team handled event branding support, awareness message design, hoardings, banner and gate branding, stall branding, stage design, social media creatives and print coordination. Here’s what each piece is designed to do:
- Awareness Message Design: clear messaging that helps the public understand why standards matter
- Hoarding Design: city hoardings that announce the walkathon and read clearly from the road
- Banner & Gate Branding: start-point and route graphics that guide participants
- Stall Branding & Stage Design: venue branding that frames the event and the moments people photograph
- Flags, ID Cards, Finisher Material & Certificates: participant collateral designed to match the theme
- Social Media Creatives: posts that promote the walk and share the awareness message online
- Print Design & Coordination: printing and coordination so every piece is produced on time and on colour
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(our approach)
Making a Public Message Easy to Notice
A public awareness walk works when people across the city notice it and understand the message in a few seconds. That means simple, bold communication on hoardings and banners, and a consistent look that ties the route, the stage and the participants together.
We applied one theme from the first hoarding to the finisher certificate, and because we design and print in-house, coordinated a large volume of material in time for the walk.
Click any image to view it full size.
(the result)
One Theme, One Clear Message
BIS Walkathon 2024 carried one consistent look across the hoardings, gate, stage, flags, ID cards, certificates and social media we created. Every piece shared the same theme, so the campaign and its message were recognisable wherever people saw them.
On the day, the route, the venue and the participant material all carried the same branding, giving the awareness campaign a clear, organised presence across the city.
1. What branding does a public awareness walk or campaign need?
Usually a clear campaign message, hoardings and banners across the city, start-point and route branding, a stage backdrop, participant ID cards, flags and certificates, and social media creatives, all in one theme.
2. Does Smit Branding work on government and institutional campaigns?
Yes. We have supported public campaigns and events in Rajkot, including BIS Walkathon 2024, with design, printing and on-ground branding.
3. Can you design participant ID cards, flags and certificates?
Yes. We design and print ID cards, flags, finisher material and certificates in the same theme as the rest of the event branding.
4. Can you design and print event material on tight deadlines?
Yes. With design and printing under one roof in Rajkot, we coordinate artwork and production together, which keeps last-minute changes manageable.
5. How do I start a project with Smit Branding?
Share your requirement through our contact page or at hi@smitbranding.com. We'll discuss the scope with you and send a clear quote before any work begins.
