When it comes to sports events, branding goes beyond just visuals — it’s about creating an electrifying atmosphere, uniting teams, and leaving lasting impressions. For the BNI Box Cricket League 2023, we managed the entire 360° event branding, ensuring every touchpoint reflected energy, excitement, and professionalism.
category:
Event Branding • Sports Branding • Event Management
services:
Logo Design • Stage & Arena Branding • Canopy Design • Hoarding & Outdoor Branding • Food Pass & ID Card Design • Committee Badges • Merchandise Design (Cricket Bats, Caps, etc.) • Event Collaterals • Event Management
(what we delivered)
What We Created for BNI Box Cricket League 2023
For BNI Box Cricket League 2023, our team handled logo design, stage & arena branding, canopy design, hoarding & outdoor branding, food pass & id card design, committee badges, merchandise design, caps and event collaterals. Here’s what each piece is designed to do:
- Logo Design: a distinctive mark and identity that works on everything from a visiting card to a hoarding
- Stage & Arena Branding: venue branding that frames the event and the moments people photograph
- Canopy Design: venue branding that frames the event and the moments people photograph
- Hoarding & Outdoor Branding: outdoor and on-site graphics that read clearly from a distance
- Food Pass & ID Card Design: collateral designed to match the theme and feel considered in the hand
- Committee Badges: collateral designed to match the theme and feel considered in the hand
- Merchandise Design: branded merchandise for teams and participants
- Caps: branded merchandise for teams and participants
- Event Collaterals: one event theme applied consistently across every touchpoint
Click any image to view it full size.
(our approach)
Branding That Makes an Event Feel Organised
Event branding has to work at several distances at once: a hoarding seen from the road, a backdrop seen from the stands, and a pass or certificate held in the hand. We start with one theme and apply it to every one of those touchpoints, so the event looks organised before it even begins.
Because we design and print in-house, artwork, sizes and colours are checked together, and the material is ready in time for setup.
Click any image to view it full size.
(the result)
One Brand, Every Touchpoint
BNI Box Cricket League 2023 now has one consistent look across the logo design, stage & arena branding, canopy design and hoarding & outdoor branding we created. Every piece shares the same identity, so the brand is recognisable wherever people meet it.
On the day, the venue, the printed material and the social media posts all carried the same theme, which made the event look organised and gave participants and sponsors a consistent backdrop for photos.
1. What does event branding include?
Typically a theme or logo, hoardings and banners, stage and backdrop designs, standees, invitations, passes and certificates, and social media creatives. The goal is one consistent look from the first announcement to the closing ceremony.
2. Can Smit Branding design and print event material on tight deadlines?
Yes. With design and printing under one roof in Rajkot, we coordinate artwork and production together, which keeps last-minute changes manageable.
3. Do you design social media creatives for events?
Yes. We design announcement posts, countdowns, sponsor posts and highlight creatives in the same theme as the on-ground branding, so the event looks consistent online and offline.
4. Do you handle printing as well as design?
Yes. Smit Branding designs and prints in-house in Rajkot, so artwork, sizes and colours are checked together and the finished pieces match the approved designs.
5. How do I start a project with Smit Branding?
Share your requirement through our contact page or at hi@smitbranding.com. We'll discuss the scope with you and send a clear quote before any work begins.
