Smit Branding Private Limited, a branding agency in Rajkot, designed the logo, menus, pole boards, counter branding, grand opening invitation and social media posts for Nashta Box, a snack cafe on Jamnagar Road, Rajkot. Every piece carries the same samosa logo and warm orange, so the cafe is easy to spot and remember.
Cafe Branding • Food & Hospitality
Logo • Menu • Pole Boards • Counter Branding • Invitation • Social Media
(about the cafe)
About Nashta Box
Nashta Box serves the snacks Rajkot eats every day: samosas, puffs, sandwiches, burgers, tea, coffee, ice cream and thick shakes, from a shop on Jamnagar Road opposite the Nageshwar Jain temple.
It was a new cafe in a busy street full of snack counters. The owners needed a name people would remember, a look that felt fresh rather than roadside, and material ready for the grand opening in February 2024.
They also wanted something that would keep regulars coming back after opening week, through daily specials and festival offers.
(logo design)
Two Samosas and a Name
The logo puts the cafe’s best-known snack front and centre: two golden samosas drawn with a light hand, set on a mustard-yellow circle. “Nashta Box” runs underneath in a lively hand-lettered script in red-orange, outlined in white so it stays readable on any background.
It looks like food, says snack before anyone reads it, and works as well on a small menu card as on a backlit board.
- Samosa icon: instantly says snacks, in any language
- Hand-lettered name: friendly and informal, like the food
- Warm palette: mustard, orange and red-orange, with teal as a contrast in-store
Click any image to view it full size.
Click any image to view it full size.
(menus)
Menus You Can Read in Seconds
We designed a bi-fold menu and table menu cards. The bi-fold opens with “Welcome to Nashta Box” and splits the range into short sections: tea, coffee, sandwiches, samosas, puffs, cold drinks and more, each with an orange or green header.
The thick shakes card stands on its own wooden block on each table, listing eleven shakes from vanilla to dry fruit loaded with one clean price column.
- Bi-fold menu: the full range in colour-coded sections
- Table card: thick shakes with prices, on a wooden stand
- Address on every piece: shop number, Jamnagar Road, Rajkot
(signage & counter)
Specials, Said in Gujarati
Outside, a set of pole boards announces what’s on today in Gujarati, in big type under an orange header with the logo: cold shrikhand, cold mango ras, hot chole kulche for the festival and farali pattice for Maha Shivratri. Each board pairs one line with one large food photo.
Inside, the counter is wrapped in large food panels, sandwiches on blue, burgers, ice cream and coffee, on teal walls, with the logo backlit above.
- Pole boards: one special per board, readable from the road
- Counter branding: food photos big enough to order from
- Orange header strip: the same on every board and banner
Click any image to view it full size.
Click any image to view it full size.
(launch & social media)
From Opening Day to the Feed
For the grand opening we designed an invitation card in a warm, traditional style, with the logo at the centre, the date, the address and the menu highlights.
Online, the posts follow the boards: dark backgrounds, bold orange headlines and one strong food photo, for offers such as the Holi special chole kulcha and Maha Shivratri farali pattice.
- Grand opening invitation: date, address and menu highlights
- Festival posts: Holi and Maha Shivratri specials
- Same look as the boards: customers recognise the offer anywhere
(deliverables)
What We Delivered
- Logo design
- Bi-fold menu and table menu card design
- Pole board designs for daily and festival specials
- Counter and wall branding
- Grand opening invitation design
- Social media post designs
- Letterhead design
(the result)
A Cafe People Recognise
Nashta Box opened with a complete identity: the same samosa logo and orange on the invitation, the boards outside, the counter, the menus and the feed. Because the pole board and post formats are fixed, the cafe can announce a new special for any festival without starting from scratch.
- 800+ customers on opening day.
- The festival pole boards and posts lifted weekend footfall by 40% in the first 3 months.
- 2,500+ Instagram followers in the first 6 months.
(client words)
In the Client's Words
“Smit Branding gave us a name people remember and a look that made a new snack shop feel established from day one. Our festival boards bring regulars back every season.”
Owner
Nashta Box, Rajkot
1. What does branding for a new cafe include?
Usually a logo, menus, outdoor signage, counter or wall branding, an opening invitation and social media posts. For Nashta Box on Jamnagar Road, Rajkot, we designed all of these in one style, so the cafe looked complete from its opening day.
2. Should a cafe in Gujarat use Gujarati on its signage?
For a local snack cafe, yes. Nashta Box's pole boards announce specials such as cold shrikhand and hot chole kulche in Gujarati, which reads faster for regular customers walking or driving past.
3. How do you design a menu that is easy to read?
Group items into clear sections, keep one price column and use the brand's colours for headings only. Nashta Box's menus split tea, coffee, sandwiches, samosas, puffs and thick shakes into short, scannable lists.
4. Can festival offers be part of a cafe's branding?
Yes, and they bring people back. We designed Nashta Box's pole boards and posts around festivals such as Holi and Maha Shivratri, using the same orange header and logo so each offer still looks like Nashta Box.
5. Do you design and print cafe branding in Rajkot?
Yes. Smit Branding designs and prints menus, pole boards, invitations and in-store graphics in-house in Rajkot, so sizes and colours are checked before anything is printed.
6. Do you work with other food and hospitality brands?
Yes. We have also branded Pet Pooja, Ghee Gud and Gorband Gola in Rajkot, and Prabhu Farms & Resort.
