Smit Branding Private Limited, an event branding agency in Rajkot, designed the complete branding for Hori Dhamar Rasiya – Phool Phag Anandotsav, a Holi kirtan evening organised by Vallabh Youth Organisation (VYO) Rajkot at Shrinathdham Haveli: hoarding, street banners, invitation, standee, entrance gate and ID cards.
Religious Event • Community
Event Branding • Hoarding • Invitation • ID Cards
(about the event)
Hori Dhamar Rasiya
Hori, Dhamar and Rasiya are the Holi kirtans of the Pushti Marg tradition. VYO Rajkot brought them together in one evening of devotion, colour and flowers: a Phool Phag Anandotsav.
The evening was held in the garden next to Shrinathdham Haveli in Mota Mava, Rajkot, in the presence of Vaishnavacharya Pujya Pad Goswami 108 Shri Vrajrajkumarji Mahodayshri, with kirtan by Krushnadas Asodariya of Surat and his group.
VYO needed the whole city to know about it, every invitee to feel personally welcomed, and the venue and team to look organised on the night. That meant one look, carried across every piece from the road to the gate.
(the key visual)
One Look, Every Piece
Everything is built on one key visual: a Radha Krishna Holi illustration with a drum and colour, the event name in a deep purple band, and a soft Holi colour wash behind it. The VYO and Shrinathdham Haveli logos and Shri Vrajrajkumarji Mahodayshri’s photograph sit in the same place on every piece.
The road gantry hoarding takes the widest form of that layout so it reads from a moving vehicle, while the street pole banners stack it vertically with the date, time and venue.
- Road gantry hoarding: wide format, readable from the road
- Street pole banners: date, time, venue and kirtan group
- All in Gujarati: written for the Vaishnav community
Click any image to view it full size.
Click any image to view it full size.
(invitation & standee)
A Personal Invitation
The invitation card opens with “Saharsh Nimantran” and a blank line for each guest’s name, so every family receives it personally. It sets out the occasion, the date and time, the venue and the hosts.
The roll-up standee works as a public announcement (Jaher Aamantran) for the haveli and other venues, adding the kirtan group and a contact number.
- Invitation card: personal, with space for the guest's name
- Standee: public announcement for indoor venues
- Same colour and type as the hoarding and banners
(at the venue)
From the Gate to the Team
Guests arrive through a branded entrance gate: the event name and Shri Vrajrajkumarji Mahodayshri across the top, and both organisations’ logos on each pillar.
Inside, the team wears ID cards in the same design, with a coloured band for each role, so guests can tell the Yajman, the Swayamsevak (volunteers) and the Aayojak (organisers) apart at a glance.
- Entrance gate: top panel and two pillars
- ID cards: Yajman, Swayamsevak and Aayojak
- Colour-coded roles on one shared design
Click any image to view it full size.
(deliverables)
What We Delivered
- Event key visual
- Road gantry hoarding design
- Street pole banner design
- Invitation card design
- Roll-up standee design
- Entrance gate branding
- ID cards for three roles
(the result)
One Evening, One Identity
From the first hoarding on the road to the ID cards on the night, everything VYO put out for Hori Dhamar Rasiya looked like it belonged to the same event. Devotees recognised it everywhere, and the team had material ready for every touchpoint.
1. What does event branding for a religious or community festival include?
Usually a hoarding or road banner to announce it, street pole banners, an invitation card, standees for the venue, entrance gate branding and ID cards for the team. For VYO's Hori Dhamar Rasiya we designed all of these as one set.
2. How do you keep many event items looking like one event?
Fix a key visual and repeat it. Every VYO piece uses the same Radha Krishna Holi illustration, the same purple title band, the same Holi colour wash and the same placement of the logos and Shri Vrajrajkumarji Mahodayshri's photograph.
3. Can you design event material in Gujarati?
Yes. All the Hori Dhamar Rasiya material is in Gujarati, with careful typesetting of names, titles and dates so it reads correctly for the Vaishnav community it was made for.
4. Why do events need separate ID cards for different roles?
On the day, volunteers and guests need to know at a glance who to ask. VYO's cards share one design but use a different coloured band for Yajman, Swayamsevak and Aayojak.
5. How early should we start event branding?
Ideally three to four weeks before the event, so hoardings and street banners go up early and invitations reach people in time. Gate and venue branding can be printed in the final week.
6. Do you handle other events in Rajkot?
Yes. We have branded religious, community, corporate and sports events, including Acharya Shri Mahashraman's Rajkot visit for Shri Jain Shwetambar Terapanth Sabha and Doctor Cricket League.
Planning a religious, community or corporate event? See our branding for Acharya Shri Mahashraman’s Rajkot visit and Doctor Cricket League, or talk to our team.
