Smit Branding Private Limited, a Rajkot branding agency, designed the event branding for Shri Jain Shwetambar Terapanth Sabha – Saurashtra for Acharya Shri Mahashraman’s visit to Rajkot on 7–9 January 2025. The stage backdrop, gate banner, hoardings and standee welcomed 8,000+ devotees to the programme at Atmiya University, Kalawad Road.
Event Branding • Religious & Community
Stage Backdrop Design • Gate Banner Design • Hoarding Design • Standee Design
(about the event)
Three Days, One Welcome
Shri Jain Shwetambar Terapanth Sabha – Saurashtra welcomed Yugpradhan Acharya Shri Mahashraman to Rajkot for a three-day programme in January 2025.
The visit opened with a Mangal Pravesh (ceremonial arrival) at Green Land Chowkdi on 7 January at 7:30 am, followed by pravachans (discourses) on 8 and 9 January at 9:30 am. The stay was hosted at Atmiya University on Kalawad Road, with Brahmaswarup Hariprasad Swamiji Maharaj honoured on the venue standee alongside the Atmiya institutions.
The Sabha needed the whole city route, from the roadside to the stage, to carry one welcome in Hindi, with the Terapanth symbol and the Acharya’s image at its heart.
(stage backdrop)
A Calm, Dignified Backdrop
For a spiritual gathering, the stage had to feel calm rather than loud. We designed the backdrop as a clean white wall with just two elements in deep maroon: the Terapanth sunburst symbol, framed by fine floral scrollwork on both sides, and the Sabha’s name in Devanagari underneath.
Everything else was left to space and light, so the focus stays on the Acharya and the discourse.
Click any image to view it full size.
(hoardings & gate banner)
A City-Wide Welcome
Outside, the welcome had to reach people on the road. Every piece leads with the Hindi line “Baat nihare Saurashtravasi, palak bichhayan khammaghani”, the people of Saurashtra waiting with open eyes to welcome the Acharya, in bold indigo on a soft mint-to-pink background. Tirthankar images in saffron sit in the top corners, and the Acharya’s photograph anchors one side.
- Welcome hoarding: the greeting in large type for passing traffic, with the Sabha symbol and the Acharya's portrait
- Programme hoarding: all three days, Mangal Pravesh and both pravachans, with times and the venue pin
- Gate banner: a portrait version of the programme hoarding for the Atmiya University entrance
Click any image to view it full size.
(venue standee)
Honouring the Host
Inside the venue, a roll-up standee honours the host. It carries the Sabha symbol and name at the top, a portrait of Brahmaswarup Hariprasad Swamiji Maharaj in the centre, and the logos of the Atmiya institutions at the foot, including Atmiya University and Atmiya School.
It uses the same soft mint-to-pink background as the hoardings, so the welcome outside and the hall inside feel like one event.
Click any image to view it full size.
(deliverables)
What We Delivered
- Stage backdrop design
- Welcome hoarding design
- Programme hoarding design
- Gate banner design
- Venue standee design
(the result)
8,000+ Devotees in 3 Days
Devotees met the same welcome at every step: on the hoardings along the route, at the Atmiya University gate, at the standee inside and on the stage itself. The Terapanth symbol, the maroon name and the soft pastel palette tied every piece together.
- Over the 3 days of the visit, 8,000+ devotees attended the Mangal Pravesh and both pravachans at Atmiya University.
- The Mangal Pravesh procession from Green Land Chowkdi drew 2,500+ people on the opening morning.
- 15 hoardings and banners carried the welcome along the route from Green Land Chowkdi to Kalawad Road.
1. What branding does a religious or spiritual event need?
Something to welcome people on the way, something to guide them at the venue, and a stage that sets the tone. For Acharya Shri Mahashraman's Rajkot visit we designed roadside hoardings, a gate banner, a venue standee and a stage backdrop, all in one look.
2. How should a stage backdrop for a spiritual event look?
Calm and uncluttered. The Terapanth Sabha backdrop is a white wall with only the sunburst symbol, fine floral scrollwork and the Sabha's name in deep maroon, so attention stays on the Acharya and the discourse.
3. What should an event hoarding include?
A clear headline, the key faces or symbols, and the essential details: dates, times and venue. One of the Sabha's hoardings carries the welcome; the other lists all three days of the programme with times and the venue at Atmiya University.
4. Can Smit Branding design event material in Hindi and Gujarati?
Yes. All of the Terapanth Sabha's event material was designed in Hindi, in Devanagari script, and we regularly design in Gujarati, Hindi and English for community, religious and corporate events.
5. Does Smit Branding print hoardings, banners and standees too?
Yes. We design and print event material in-house in Rajkot, including hoardings, flex banners, standees and stage backdrops, so the colours stay consistent across every piece.
6. What other events has Smit Branding branded in Rajkot?
We have branded community, sports and education events across Rajkot, including the BIS Walkathon 2024, Rotary Cricket League 3.0 and the SFS EDU Expo 2025.
Planning an event in Rajkot? See how we branded the BIS Walkathon 2024 and the SFS EDU Expo 2025, or talk to our team.
